BAKER STREET

Baker Street, one of the largest and most beloved bakery chains in the country, partnered with us for a complete rebranding journey. With a legacy rooted in quality and trust, the goal was to infuse fresh energy into the brand while preserving its artisanal essence.

We redesigned the logo, developed a refined brand tone and language, and crafted elegant, modern packaging that elevated the product appeal across shelves and counters. From custom crockery design to a thoughtfully curated in-store experience, every detail was baked with intent to delight and engage.

We also reimagined the bakery interiors, aligning them with the new identity to offer customers a seamless and sensory-rich experience. With a strong marketing push and engaging social media presence, Baker Street re-emerged as a warm, contemporary brand—ready for its next chapter.