BIRYANI BLUES

/ About the project
One of India’s most loved and fastest-growing biryani chains, Biryani Blues approached us for a complete brand refresh—and we delivered a bold, modern reimagining while staying rooted in its Hyderabadi heritage.
From a redesigned identity to a vibrant new visual language, we gave the brand a contemporary edge without losing its traditional soul. We crafted distinctive brand characters, updated the store design, and created engaging packaging that brought flavor and fun to every order. Our team also overhauled all brand communication, weaving in wit, warmth, and regional flair across every touchpoint.
With consistent social media management and fresh storytelling, Biryani Blues emerged stronger, sharper, and more relatable—ready to win hearts (and appetites) across India.
/ Deliverables
Rebranding Strategy
Brand Identity Redesign
Packaging Design
Store Design & Environmental Branding
Brand Characters & Visual Language
Communication & Tone of Voice
Marketing & Advertising Collateral
Social Media Management
Design & Layout
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