Consultants

New Delhi, India

BIRYANI BLUES

/ About the project

One of India’s most loved and fastest-growing biryani chains, Biryani Blues approached us for a complete brand refresh—and we delivered a bold, modern reimagining while staying rooted in its Hyderabadi heritage.

From a redesigned identity to a vibrant new visual language, we gave the brand a contemporary edge without losing its traditional soul. We crafted distinctive brand characters, updated the store design, and created engaging packaging that brought flavor and fun to every order. Our team also overhauled all brand communication, weaving in wit, warmth, and regional flair across every touchpoint.

With consistent social media management and fresh storytelling, Biryani Blues emerged stronger, sharper, and more relatable—ready to win hearts (and appetites) across India.

/ Deliverables

Rebranding Strategy

Brand Identity Redesign

Packaging Design

Store Design & Environmental Branding

Brand Characters & Visual Language

Communication & Tone of Voice

Marketing & Advertising Collateral

Social Media Management

Design & Layout

Get in touch