FAT MONKEY

FAT MONKEY is a bold, premium entrant in India’s fast-growing beer landscape—and we had the exciting task of brewing its brand from scratch. From logo design to crafting a cheeky, unforgettable brand mascot, every element was built to stand out on the shelf and resonate with today’s discerning beer drinker.

We developed a striking can design that combined edgy aesthetics with a premium finish, giving FAT MONKEY an iconic visual identity. The packaging and brand language balanced playful rebellion with refined quality, setting a new benchmark for how beer could look and feel.

Beyond the can, we created a full suite of consumer touchpoint collaterals—from bar merchandise to promotional assets—ensuring the brand’s attitude carried through every sip, space, and scroll.