KARYAN

The Challenge

KARYAN approached 4:DESIGN with a vision to stand apart in the competitive landscape of Delhi NCR’s real estate market—not just as developers, but as design-led visionaries. The challenge was to craft a brand that reflected this forward-thinking approach, positioning KARYAN as an intelligent, aspirational, and future-focused real estate brand.

Our Approach

Karyan approached us with their existing identity, seeking a refreshed interpretation that aligned seamlessly with their evolved values and mission. Respecting the integrity of their original logo, we refined and expanded their visual and verbal identity—grounding it in geometric precision and modern symbolism.

Each aspect—from the refreshed design language to a compelling tone of voice—was meticulously curated to embody Karyan’s commitment to innovation, excellence, and transformative urban experiences.

4:DESIGN then extended this evolved identity into a comprehensive brand ecosystem. Through a clean and modern visual system, immersive digital presence, motion graphics, and consistent messaging, we shaped a brand experience that feels both intelligent and inspiring.

The Result

Our partnership with KARYAN marks a bold step toward setting new benchmarks in the real estate sector. Through a refined brand narrative and thoughtful execution across every touchpoint, KARYAN is now positioned as one of Delhi NCR’s premier design-forward developers—not just building spaces, but shaping the future of urban living.