RADISSON BLU
/ About the project
We partnered with Radisson Blu, a premier five-star hospitality destination, to lead branding and marketing initiatives across the property. From conceptual development to execution, we played a pivotal role in shaping the identity of the hotel’s key spaces—naming their signature restaurants, banquets, shopping arcade, and nightclubs. Our scope also included branding direction for the hotel’s promotional video, ensuring a cohesive and luxurious narrative throughout. The result was a unified brand experience that reflected Radisson Blu’s elegance, global appeal, and guest-centric ethos.
/ Deliverables
Branding and marketing strategy
Naming of in-house restaurants, banquets, shopping arcade, and nightclubs
Creative direction and scripting for hotel promotional video
Visual identity for sub-brands within the property
Design and marketing collaterals for various spaces and experiences
On-ground branding elements and signages
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