YUM YUM CHA

Yum Yum Cha brought a fresh, playful twist to the Asian dining scene—and we had the joy of building this beloved brand from the ground up. Starting with the name, we created a lively identity that captured the spirit of fun, flavor, and feel-good dining.

Drawing inspiration from the art of origami, we designed a bold visual language and thematic interiors that turned every outlet into a whimsical, immersive space—where folded paper met folded dumplings in perfect harmony. The branding extended across packaging, menus, and in-store collaterals, all tied together with a cohesive, high-energy vibe.

Our team also managed social media and marketing campaigns, helping Yum Yum Cha grow into a cult favorite with a loyal, ever-expanding fan base. Every element was crafted to be bright, memorable, and joyfully unexpected—just like the food.