Branding services,
from strategy
to launch.
SIMPLY SAID
4:DESIGN is an independent branding agency in Greater Kailash, New Delhi. For over 20 years we have created new brands and renewed established ones for real estate developers, restaurants, hotels, consumer companies and corporate businesses, in India and abroad. Our branding services run from brand strategy and naming to logo and brand identity design, packaging design, brand guidelines, and the brochures and campaigns that take a brand to market.
TAILORED CONTENT
Intelligent creativity is at the heart of everything we do. A logo is only the start: we treat a brand as the whole experience a customer has with a business, which is why strategy, identity, digital, spaces and production all sit under one roof at 4:DESIGN.
FEATURED BRANDING WORK
Our Branding Services
What the brand stands for, who it serves and why customers should choose it. We define positioning, brand architecture, personality and go-to-market strategy.
Names with a story behind them, for residential and commercial projects, restaurants and consumer products. Each comes with taglines and a verbal identity to match.
The logo, typography, colour, patterns and visual language that make a brand recognisable everywhere it appears. Where a brand needs one, we create a custom typeface.
Packaging for food, drinks and consumer products that stands out on the shelf and arrives intact at the door. We design it as a system, so the range can grow.
How the brand sounds, from taglines to everyday copy. Written down, so everyone who writes for the brand gets it right.
A brand book covering logo use, typography, colour, imagery and tone of voice. It sets out how the brand applies across print, digital and physical spaces.
Launch brochures, company profiles and coffee table books that people keep. Most are made for real estate and hospitality launches.
Launch communication that takes a new or renewed brand to market. It runs alongside our social media marketing and brand films.
Capabilities
Brand Strategy
Brand Identity
Brand Positioning
Visual Identity Systems
Brand Architecture
Verbal Identity Systems
Culture & Engagement
Naming & Tagline
Go-to-Market Strategy
Tone of Voice
Brand Personality
Brand Experience
Copywriting
Website Design
Visual Brand Vocabulary
Product Design
Brand System Guidelines
Environmental Design
Ongoing Brand Guardianship
Print Collaterals & Literature
Packaging Systems
Signage
Brand Campaigns
Editorial
Content Strategy
Brochures
Poster Design
Magazine Design
New brand or rebrand?
NEW BRANDS
For a new business or a new project, we cover the market and audience, the name, the positioning, the identity, the guidelines and the launch, as we did for the luxury residential and commercial projects above.
REBRANDING
When a brand no longer matches where the business is going, we review the strategy, evolve or rebuild the identity, rewrite the messaging and roll it out across every touchpoint. Rebranding doesn't always mean starting over. For one developer we refined the logo customers already knew; for a restaurant brand founded in 1972, we built a new identity that kept it true to its roots.
Branding by industry
Real estate branding
Corporate brands for developers and identities for residential, commercial and mixed-use projects, from naming, brochures and websites to CGI-led content, brand films and launch campaigns, across Delhi NCR, India and Dubai.
Restaurant and hotel branding
Identities, menus, packaging and space designs for restaurants, bars and bakeries, and pre-opening branding for international hotel groups across South Asia.
Consumer brands
Identity and packaging for food, drink and consumer brands, from launch through to the full product range.
Corporate branding
Corporate brand strategy, brand architecture, identity, company profiles, presentations and LinkedIn content for businesses that sell to other businesses.
Numbers and recognition
Projects
Years of building brands
Awards and honours
Recognised by Creativity International Awards, World Brand Design Society, Asia-Pacific Design, Dieline and Packaging of the World.
Branding, brand identity or logo design?
A logo is one mark. A brand identity is the system around it: typography, colour, patterns, imagery and tone of voice, with the rules that hold them together. Branding is the wider work of deciding what a business stands for, how it is positioned and how it speaks, then making every touchpoint express it, from the name and the brochure to the signage, the website and the launch film. Most of our projects cover all three, which is why a 4:DESIGN brand looks and sounds the same on a site hoarding as in a coffee table book.
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